Marketing, Monitoring & Insights through Technology
Reebonz is one of the leading online marketplace for pre-loved or new products from luxury brands such as Balenciaga, Fendi, Celine and hundreds of other labels. The team is young, vibrant and truly dynamic in the way that they approach the modern customer.
Most companies would think, analyze and take a wait-and-see approach when it comes to digital transformation – not Reebonz. They dove head-in with our technology partner, Oracle, to deploy cutting-edge social marketing technology that can now coordinate social marketing efforts across 9 countries, 5 teams through one singular platform.
The impact is real-time understanding of customer sentiments and social feedback that is unprecedented prior to this. Measuring success becomes simpler and insights are now shared across other business functions to enable continuous improvement in delivering better customer service, more desirable merchandise and the right communication message to the right customer.
February 27, 2017