DEX Ventures | Western Digital
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Western Digital

About This Project

Managing Social Content Across Malaysia & Indonesia

 

In this instance, we explore the importance of consistency in brand building through social. While both countries exemplify differences in consumer habits, the goal is to streamline the voice of WD. This is an exercise to demonstrate focus when maintaining one brand voice through different languages across geographic areas despite differences in culture.

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Category
Consulting, Content, Creative, Performance, Social