TikTok Shop is an exciting new channel that offers businesses in the ASEAN region the opportunity to reach a wider audience and increase their e-commerce sales. TikTok has quickly become a popular social media platform with over 240 million monthly active users in the region, and the launch of TikTok Shop adds another layer of convenience for users to make purchases directly from the app.

Here are some ways to successfully embark on your TikTok commerce strategy:

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Content is King
To effectively use TikTok Shop as part of their e-commerce strategy, businesses should focus on creating engaging and authentic content that aligns with the platform's culture. TikTok is known for its short-form video format and trending challenges, so it's important to create content that resonates with the platform's user base. Brands should aim to showcase their products in a creative and entertaining way, while also building a relationship with their audience. 

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Partner Up with Influencers Who are Changing the Commerce Landscape

One way to leverage TikTok Shop is through influencer marketing. TikTok influencers have a strong following and can help businesses reach a wider audience. By partnering with an influencer, brands can create authentic and engaging content that resonates with their target audience. However, it's important to choose the right influencer for the brand, and ensure that the content aligns with the brand's values and messaging. 

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TikTok Advertising for Awareness and Conversion in 1 Platform

Another way to use TikTok Shop is through advertising options. TikTok offers a range of advertising formats, including in-feed ads, branded lenses, and sponsored hashtags. These advertising options can help businesses reach a wider audience and increase brand awareness. TikTok's algorithm also offers personalized recommendations for users based on their interests and behavior, which can increase the effectiveness of advertising campaigns. 

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In addition to creating engaging content and leveraging influencers and advertising options, businesses should also focus on optimizing their TikTok Shop presence. This includes ensuring that product information is up-to-date and accurate, creating a visually appealing storefront, and providing a seamless checkout process. By optimizing their TikTok Shop presence, businesses can increase the likelihood of users making a purchase. 

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It's also important to note that TikTok Shop is still a relatively new feature and there are likely to be updates and changes in the future. Businesses should stay up-to-date with the latest developments and best practices to ensure that they are effectively using TikTok Shop as part of their e-commerce strategy. 

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Today, TikTok Shop presents a great opportunity for businesses in the ASEAN region to expand their e-commerce strategy and reach a wider audience. Competition is still nascent with plenty of space for first-mover advantage. By creating engaging and authentic content, leveraging influencers and advertising options, optimizing their TikTok Shop presence, and staying up-to-date with the latest developments and best practices, businesses can effectively use TikTok Shop to increase their e-commerce sales. 

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Here are 5 useful links to start your TTS Journey: 

1. How to start selling on TikTok Shop | YouTube Video
2. TikTok Shop Academy | Choose your location
3. TikTok Shop Singapore Official Account
4. TikTok Shop Malaysia Official Account
5. What’s Trending on TikTok Now?

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*disclaimer - TikTok Shop is a client of DEX