Wyeth Nutrition

About This Project

Smart Mothers for a Smarter Malaysia


The next generation of kids will be smarter and it all starts with the right nutrition – even before birth. To reach a modern generation of mothers, communication has to be seamless across all digital platforms – earned, owned and paid.


Social must be leveraged to reach caring mothers in different locations from different backgrounds even though they share a common mission to provide the very best for their child.


To inspire requires us to understand their needs by using analytics and then deliver the right content to the Wyeth S-26 mothers.

Consulting, Content, Creative, Performance, Social