02 May The ROI Of Marketing Automation [Infographic]
There’s a lot of hype surrounding marketing automation, but is it really worth it? The concrete figures are hard to argue against.
Companies that are using marketing automation report a 53% higher conversion rate. They cite revenue increase, insights, and performance measurement as the top 3 reasons for using marketing automation. Automation tools are also widely useful in other business processes such as HR and employee engagement. You could potentially include the cost savings in these areas in your tangible ROI, too.
And the beauty of it all? Marketing automation brings sales and marketing together.
Salesforce Pardot has developed an ROI calculator that estimates your potential increase in earnings from using marketing automation, based on your current performance. See what automation can do for your company and find out how it can happen for you.
Embedded from Salesforce Pardot.
DEX is a certified Salesforce consultant. We can help you onboard and implement Pardot based on your goals. Chat with us to start your marketing automation journey today.