Challenge

Marking their first enhancement in 9 years since the original Ambiance Pearl Glo series, DULUX has elevated its offering with enriched features. The brand wanted an activation that would serve as a refined reminder of DULUX's association with luxury, aiming to inspire customers and elevate brand conversion from mere consideration to a compelling reason to choose DULUX once again.

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Solution

In close collaboration with DULUX, we crafted an exclusive activation that embodied the brand's essence of opulence and luxury through a high-end fashion show experience. Guests arrived in style, chauffeured to the venue, where they indulged in premium activities, including a red-carpet photoshoot, 360° camera experience, curated mocktails, and a bespoke fragrance creation station. The experience culminated in a fashion show by Shanell Harun, showcasing co-created pieces inspired by the Ambiance Pearl Glo color palettes. Every element was meticulously curated to immerse guests in the luxurious world of DULUX.

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Results

Both media and guest were immersed with a memorable experience as every element of the event—from the bespoke experiences to the opulent ambiance—resonated with the brand’s mission to elevate daily living with elegance. This activation was a bold reminder to the public that DULUX isn’t just a name in premium paints; it is a lifestyle choice dedicated to bringing refined luxury into every space and elevating the essence of home with unmatched sophistication.

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