Challenge

Technology companies predominantly drive traffic to their websites to generate leads through whitepaper or reports downloads. While success has been mixed, Micro Focus wanted to explore a new perspective through educating the right audiences in a more engaging and informative manner.

Solution

Challenging the norm, we noticed that YouTube was a hotbed for digitally savvy audiences to learn and share the latest technologies. Therefore, we created and deployed a  series of videos around DevSecOps which broke the topic into bite-sized content and YouTube In-Stream ad as a way to communicate Micro Focus’ solutions across the APAC region. 

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Impact

As a result, we generated over 1.5 million views, reaching over 900,000 unique users. With the right media optimisation strategy, cost per view was 5x lower than projected, leading to a much larger impact. This led to a sharp increase in traffic to the Micro Focus landing page.